Trade Shows

Event brands represented:

Industry shows include:

B2B: Forrester B2B Summit, ITSMA Marketing Leadership Forum, Adobe Summit, Pipeline Summit, OpsStars, AdExchanger Programmatic IO, Salesove, B2B Marketing Exchange, Gartner Marketing Symposium
Software: AWS Global Summits, All Things Open, SpringOne, KubeCon, DevOps Summits, Gartner Symposium, Google NEXT
EdTech: ISTE, FETC, EDUCAUSE, TCEA, GETC, Bett UK
Financial: American Bankers Association Annual, Money 20/20
Fashion: Accessories The Show
Pharmaceutical: ASCO, COA, HiMMs
Legal: LegalTech, ILTA, ACEDS, National Docketing Association

Planning Details:

Collaboratively establish trade show goals and measurable objectives for success, targeting outcomes like lead generation, meetings scheduled, and demos performed.
Create and implement a plan specific for customers vs. projects when they enter the booth, each journey should be specific to the attendee with customized follow up plans.
Creating the booth staff schedule and ensuring the team is knowledgeable of all items as it relates to the company’s sponsorship. This includes team prep calls, Know Before You Go decks and onsite briefings.
Managing speaker coordination and deliverables such as bio, headshot, session presentation details, transportation and accommodations.
Handle all vendors needed for the booth build and any add-on sponsorship options. Vendors may include show management, internet, electric, furnishing, audio visual, swag, booth graphics and more.
Develop a trade show budget covering sponsorship fee, booth graphics, internet, electric, furnishing, swag and more.
Create the post-event plan and activities including delivery of lead lists, post event templates for prompt follow up with leads, evaluate ROI, gather feedback from team members and more.
Tailoring the proposal to your unique trade show needs, including marketing strategies, templated sales and promotional emails, co-sponsor and cross promotion opportunities, booth attendee engagement tactics, post-event evaluations and more - all designed to meet your specific expectations.